The market can never be a "free market". Some form of regulation and independent corporate governance has to be around to make sure things run smoothly.
In the same way, in a civil society - we have a police force, fire department, ambulance system, and court system. We are bound by laws. If you have some quark selling "get rich" property schemes which are in essence - fraudulent you'd expect the proper authorities to step in and smack the duffer down. And hopefully put the conman in jail.
So in effect we are not living in a 110% "free" society.
That seems like common sense really.
Too much regulation, of course, leads to strife. Same goes for too much salt in the soup.